top of page
BLPO-24.jpg

PERSONAL/ OWN

Personal/Own is a brand that exhibits, through clothing, limitless experiments, which reconfigure design and product, juxtaposing traditional and contemporary visual codes. Personal/Own was founded in 2021 by an international team: creative director Federico Capalbo, art director Nicolas Santos, stylist Benjamin Kirchhoff and photographer Winter Vandenbrink.
 

Personal/Own distorts recognizable forms with deconstructed and reassembled elements and silhouettes, making for modernist street fashion with a feel of calculated turbulence. This newborn contemporary cult label injects common streetwear objects with a unique combination of novelty, subversion, and clean craftwork precision, uniting in the brand’s rebellion of familiar but seamlessly reconceived urban fashion staples.

 

Personal/Own is the street art of today, influenced by modern society’s relentless march toward a culturally diverse, hyper-connected, and technologically native world. We continue to build on the long succession of experiments that came before us with a dynamic combination of materials, methods, concepts, and subjects to challenge and improve the ingrained norms, supporting the community that bears the flag of change and advancement in this new century.

bottom of page